3 Pillars to Create Great Book Content


You sit down at your desk, the cursor on the screen blinking expectantly. The room is quiet except for the clacking of keys as you begin to write. How do you tell your story? More importantly, how do you craft a non-fiction book that resonates and stands out from the sea of literature already out there?

Whether you’re a seasoned non-fiction author or an aspiring one, understanding the pillars that build your book’s content is the key. In this post, we’ll delve into the three foundational pillars that can help you write a book that not only shares knowledge but also forms connections and changes lives.

Pillar 1: Your Author Brand

Addressing the most profound question any writer must ask: Why am I writing this book? The answer lies in the core of your author brand, which is not just marketing jargon but a compass that guides your writing journey.

Understanding Your Motivation

Your motivation is a powerful force that can either fuel your writing or leave your project stranded. Are you writing to spread awareness, to solve a specific problem, or to share a personal experience that could inspire others? When you understand your deeper ‘why’, it becomes easier to structure your content.

Identifying Your Unique Angle

In a world where information is abundant, uniqueness is a currency. Your unique angle is the value you bring to the table. It might be a personal story that resonates with many, a fresh perspective, or a groundbreaking solution to a common problem. This is what sets your book apart.

Integrating Your Brand in Daily Life

Your brand shouldn’t be confined to the pages of your book. It should be woven into the fabric of your daily life. When your values, actions, and message align, you become a living, breathing representation of your book, which fosters trust with your readers.


Pillar 2: Your Audience

Your book isn’t just about you; it’s actually about your readers. Understanding your audience is more than just recognizing the demographics; it’s about stepping into their shoes.

Creating Detailed Personas

Begin by creating detailed reader personas that represent the different segments of your audience. What are their names, jobs, and life situations? What are their pain points and aspirations? The more specific you can be, the better you can tailor your content to serve their needs.

Continuous Engagement

Engaging with your audience shouldn’t be a last-stage, transactional effort. It should be a continuous cycle of listening, learning, and responding. Social media, email newsletters, and book events are great platforms to engage and build a community around your book.


Pillar 3: Crafting Compelling Content

It is a universal truth that content is king. But better yet, content that delivers value reigns supreme. As you move on to this pillar, you’re now armed with a clear ‘why’ and a profound understanding of ‘who’ you’re writing for.

The Structure is Your Friend

Begin by mapping out the structure of your book. The outline should serve as a roadmap for readers—a guide that takes them from point A (their current understanding) to point B (the knowledge they seek).

First Draft Phase

When you write, think about the questions your readers might have. Can you back up your claims with credible sources and examples? Remember, your goal is not to impress with jargon but to impart knowledge that’s easily digestible.

Revise and Refine

Revisions are where your book truly takes form. Get feedback from peers who represent your audience. Do they feel that the book answers their questions? Is it engaging and easy-to-read? Continuously refine your work until it satisfies the intersection of your purpose, audience, and content.


In Conclusion: The 3 Pillars Approach

Your non-fiction book isn’t a one-way conversation; it’s an interaction with your reader’s intellect, emotions, and desires. By embracing the three pillars, you can create a unified strategy that’s both purposeful and impactful.

Remember, the journey to writing a book will be filled with challenges and unexpected turns, but if you build it on a strong foundation, your book can stand tall, impacting lives and leaving a legacy you can be proud of.

Are you ready to transform your knowledge into a compelling non-fiction book? Start by asking why you’re writing it, who you’re writing for, and how it’ll provide value. The journey of a thousand pages begins with a single keystroke. Start writing, and keep these pillars close. They will guide you through the cacophony of words and help you create a masterpiece that truly matters.

4 thoughts on “3 Pillars to Create Great Book Content”

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