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Are you interested in optimizing your online presence? Do you want to promote yourself or your business via social media, but have no budget? Join us to learn how to brand yourself online (social media, personal website, etc,) and optimise your brand discoverability and visibility without spending any money! This course will help you understand how to best brand yourself on social networks, set up your accounts for success, share / cross share content without taking time away from your core business, expand your professional network and followership, and much more.
Flo is a Program Manager for the Google Research team, based in Zurich. She has a Master in International Business & Economics from IESEG, School of Management, France and a professional diploma in Digital Marketing from Digital Marketing Institute, Ireland. As a student she used to blog about social media value for individuals and small businesses. Last year, she started giving brand optimization trainings to fellow Googlers, and this year, she decided to share it with the larger Zurich community.