Business books



  • Business books
    April 8, 2020
    20:00 - 21:30
Let’s explore the world of nonfiction books!
We all know how important is to position ourselves as experts in a field, a book is a great tool to strengthen people’s personal brand.
We will have the opportunity to listen to Markus Kramer and his journey to write and publish The Guiding Purpose Strategy.
Moderator: Ana Paula Tediosi


Speaker: Markus Kramer

Markus Kramer is specializing in helping brands, businesses and their teams grow stronger. He advises boards, executives and operational teams as well as private equity and growth funds on all aspects of strategic positioning and 21st century brand & communications management.

Markus combines decades of deep client-side experience working in
leading marketing positions for brands such as Harley-Davidson and
Aston Martin. He consults globally across multiple sectors, ranging from
financial services, technology, telecoms, luxury, automotive, government
institutions to civil society and many more. Markus actively works with clients such as Fossil, Nokia, Miele, Harley-Davidson, Aston Martin, Ferrari and numerous others, covering the entire spectrum from mass to premium to luxury; and vertically from insights to strategy to execution and measurement.

Markus is a recognized thought leader in the fast-paced world of cutting-edge brand & communications management with a focus on strategic positioning and reputation management. He is a regular contributor for acknowledged industry publications and author of The Guiding Purpose Strategy, A Navigational Code for Brand Growth. He holds the position of Honorary Senior Fellow of Brand Management at Cass Business School in London and is an Associate at TomorrowToday Global, a think-tank focused on the research and exploration of the future. Markus speaks regularly at select conferences and leading business around the world.

Markus is Swiss at heart and holds degrees in Marketing & Brand Management, International Project Management from the University of California in Berkeley (USA), an MBA from the SAID Business School at the University of Oxford (UK) and a degree on the Future of Commerce from MIT (USA). Markus sits on the European Board of the Chief Marketing Officer (CMO) Council and is a member of the steering committee of UK’s CIM (Chartered Institute of Marketing) Marketing Confidence Index.





Venue Phone: 044 281 95 05

Venue Website:

Brandschenkestrasse 150, Zürich, Zürich, 8002, Switzerland


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Mon-Fri:       9:00 to 18:00
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